In our latest Help Desk Hangout On Air, we chatted with the Google Engage for Agencies team, who walked us through the resources available through their program. We learned how agencies can benefit from free online and in-person trainings about various Google products, including AdWords, through the Google Engage program. Take a look at the Google for Agencies website (http://www.google.com/intl/en/ads/engage/) to learn more about the resources available and how to join the program.
Miss the event? You can watch the whole thing on the Google and Your Business YouTube channel.
Check out the video description on the YouTube page for a minute-by-minute breakdown.
Some of the questions we answered during the Hangout:
How do I know if I’m eligible for Google Engage?
All agencies that apply to Google Engage are subject to a final review, but basic requirements include:
- Your agency must have an active My Client Center (MCC) account.
- Your agency must have a website.
- Your agency must specialize in helping small and medium sized businesses advertise online.
- Your business must also comply with the Google Third-party policy and Google Engage Terms and Conditions
What kinds of resources are available through Google Engage?
Online training courses, webinars and events: Whether you’re a newbie or a seasoned pro, our online and in-person trainings will keep you ahead of the curve with AdWords and other Google products.
Adwords introductory offers for your new clients: Give your new clients a boost with introductory offers for AdWords. With your help, their investment in finding customers will go even further.
Sales tools and marketing collateral: As an Engage member, you'll get access to AdWords case studies, sales pitch techniques, and other resources to help build relationships with your clients.
Dedicated phone support: We're here to help you with everything from setting up your account to sharing best practices.