Halloween and businesses on Google+

Happy Halloween! Has your business done anything special for today? We’ve rounded up some creative ways that businesses have gotten in the spooky spirit using Google+ features to interact with their followers.

1. Using photos: It’s pretty hard not to want a cupcake after looking at these festive photos on Food Network’s Google+ page. Food Network not only shared ideas for decorating desserts, but also a variety of other recipes for Halloween-inspired dishes, all with images. Photos help share your products with customers, especially if you’re in the food business. You can learn more about how to add photos here.
2. Posting videos: Travel Channel shared video clips of its latest episode of Ghost Adventures so followers could get a sneak peek and know when to watch. Videos provide another way to share even more information in an engaging format. Own a boutique? Create a short video showing clothes in your shop and ways to style an outfit. Have an auto repair shop? Post a clip of an interview with a customer sharing a positive experience.
3. Regular posts and sharing content: Scoot & Doodle created a weekly challenge where they asked users to draw their Halloween costumes, design and send Halloween e-cards with “spooky stamps,” and sketch out plans for pumpkin carvings. Regular posts keep your followers coming back to your page, and using hashtags (Scoot & Doodle used #weeklychallenge) makes it easy for others to find related content. Sharing photos, videos, or posts created by your customers also lets them feel more connected to your business.
4. Ask followers questions: Zoo Atlanta posted Halloween-themed animal trivia and shared information on “creepy” animals like tarantulas. Posting questions is a great way to not only interact with your followers, but also to get customers engaged in conversations with other customers.
5. Share promotions: Have a special sale going on at your store? Get the word out by creating a post on Google+. Google Play shared its Halloween sale on its Google+ page to get the word out to even more users. You can even create different circles for your followers and pick who can see your post, so you can share special deals with your most loyal customers.

You can learn even more about how to use Google+ by visiting the help center.

Posted by Jacinth Sohi, Google and Your Business Blog Team

Take your social strategy to the next level with Learn with Google Hangouts and Webinars

Over the next few weeks, we’re offering five opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google's Social Network Changes Everything.” RSVP for the Hangout on the Google+ Event page.

Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business’s visibility and conversions. Hear about Chris’s own experiences helping companies succeed in their content marketing and social projects. Chris Brogan is a New York Times bestselling author, CEO of Human Business Works, and advises companies on marketing, business strategy, communications and more.

If you have a question for Chris, leave your question as a comment on the Google+ Event.

Boost your success with Google+

Want to learn more about using Google+ for your business? Sign up for our Learn with Google webinars. Here are some great upcoming webinars to help you get the most out of social for your business:

• Social Media Best Practices for a Successful Holiday Season (Wed, Oct 31, 10am PT / 1pm ET)
• Social that Adds Up: Performance and Measurement (Thurs, Nov 8, 10am PT / 1pm ET)
• Supercharge your Social Media Initiatives with Video (Wed, Nov 14, 10am PT / 1pm ET)
• Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)

Posted by the Learn with Google Team

Introducing the new compose in Gmail

Editor's note: This post has been cross-published from the Gmail blog. For more ways on how your business can use Gmail efficiently, check out our Gmail tips post.

We're always trying to make Gmail faster and easier to use, so today we're introducing a completely redesigned compose and reply experience that does just that.

Faster
How many times have you been writing an email and had to reference something in another message? Saving a draft, opening the old email, and then reopening your draft wastes valuable minutes. The new compose pops up in a window, just like chats (only larger).

This makes it easy to reference any other emails without ever having to close your draft. You can even do a search or keep an eye on new mail as it comes in. And because the compose window works the same way as chats, you can write multiple messages at once and minimize a message to finish it later.

Easier to use
The new compose is designed to let you focus on what's important: your message. The controls are still there when you need them but get out of the way when you don’t. We’ve even added some new features like the ability to easily insert inline images and have more to come.

And, when you add recipients to your message, you'll see profile pictures of your contacts in autocomplete helping you find the right person faster. You can also drag and drop the new address chips between to:, cc: and bcc:. When you’re done adding recipients, the address area collapses automatically to get out of your way.

You’ll also see these same changes when you respond to a message. The reply experience has been designed to fit better inline as part of your conversation -- replies take up much less vertical height, intelligently expand to fit your content, and always keep the recipients and other controls in view no matter how long your message gets.

We're rolling out a preview of the new compose and reply today. After we've added some finishing touches over the coming months, we’ll enable it for everyone.

Posted by Phil Sharp, Product Manager

The Business October 31st 2012, The "BOOsiness SPOOKtacular Edition of the Damned" Edition

How could there be a better place to spend Halloween than a theatre called the DARK ROOM? The Business is ready for the holiday, we have our candy, our costumes and our post victory parade riot gear all set.

Come one, come all, and bring the spirits of your ancestors with you. Don’t worry, if you get a case of the SPOOKIES, our guest this week will hold your hand.

Claudia Cogan will be joining us on this unholy night. She’s top notch. She's been on Last Comic Standing 7 as a semi-finalist, been nomi

nated three times for an Excellence in Comedy in New York (ECNY) award and won the first ever Time Out New York Joke of the Year nod. Claudia is an alum of UCB Theater improv school and played on several house teams. She has performed at the Bridgetown Comedy Festival and at clubs and colleges around the country.

Come join Claudia and your regulars Sean “Spooky” Keane, Bucky “Puts the SIN in” Sinister, “Maniacal” Mike Drucker and Caitlin “GILLotine” for a night of good Halloween fun*.

*”good Halloween fun” may include getting possessed by Halloween demongoblins. The Business is not responsible for any damage to your soul incurred during “fun”.

SMB Newbie Hangouts on Air: Increasing Your Business' Video Exposure

Editor's note: This is our sixth post in a series on SMB Newbie Hangouts on Air, where experts on the AdWords support team are hosting short Hangouts on Air to walk SMBs through AdWords-related topics. Here on the Google and Your Business Blog, we'll be providing a wrap-up of the Hangouts. This particular post is cross-published from the AdWords Google+ page.

Google AdWords Specialists hosted a Hangout on Air last week as the sixth installment of the SMB Newbie Hangouts on Air series.

During the Hangout, we talked about how businesses can expand their video reach by keeping their targeting groups broad and separated by targeting type. We also discussed different video ad formats, which ad formats align with different business goals, and the benefits of linking your YouTube and AdWords accounts.

To watch the full 25-minute Hangout on Air or previous topics, visit the Google Business YouTube channel.

To learn more about how to get started with AdWords, visit our Help Center, check out the AdWords Community forum, or call us at 866-2-GOOGLE if you already have an AdWords account.

And remember to tune in to the live stream of our next Hangout on Air at 11 a.m. PDT, Thursday November 8th, when we discuss one of the top issues you talk to us about: what to do when you can’t see your ad.

Stay tuned!

Posted by Divya Vishwanath and Courtney Pannell, AdWords Team

10 in 10: Google Plus

Editor’s note: For the 10th month of the year, we’ll be sharing 10 tips each week for using a different Google product. Our final post features 10 ways your business can get the most out of using Google+. Previously we’ve featured tips on Gmail, Chrome, and Calendar.

Businesses getting savvy with social, stay tuned. This week, we’ve got 10 tips on using Google+ for your business, from posts with pizzazz to happening Hangouts. Learn about using features like Circles and Events and pick up some general social media tips, too.

1. Use circles to segment your audience and reach the right people. For example, if you sell sporting equipment, you might have different circles for bicyclists, swimmers, and runners.
2. Add photos, videos, or links to your posts by dragging them directly to the share box. To add a link, drag the icon next to the URL from the address bar to the share box.
3. Share behind-the-scenes photos. You can can edit your photos directly in Google+ and share animated GIF photos--a great way to draw attention to your page.
4. Check out the drop-down arrow at the top of Google+ posts. You can manage the way people interact with your own posts, like disabling comments or editing your post. You can link to, report abuse, or mute other people’s posts.
5. Want to add style to your posts and make them more visually appealing? To add italics, use underscores around your words: _ italics_ → italics. Asterisks make words bold (* bold* → bold), and hyphens will add a strikethrough (- strikethrough - → strikethrough).
6. Create a posting schedule to post at least once a day. Engage your community with questions and +Mention your community so they feel the love and share your post with more people. Try posting at different times of the day to see what best engages your audience.
7. Create an Event to drive foot-traffic to a sale or new product launch, and to drive attendance for your Hangouts. With Events on mobile, guests can RSVP, get directions, and even have their photos and videos uploaded to the Event page if Party Mode is enabled.
8. Host regular Hangouts or Hangouts on Air to have real face-to-face conversations with your followers. Consider behind-the-scenes tours, launch new products in person or simply say thank you to your supporters.
9. Get creative and stay current with your Google+ banner. We’ve seen some delightful use of animation and fun seasonal banners, too, that keep a page fresh and fun.
10. Have your whole team help with the page--add managers by navigating to Pages on the navigation ribbon on the left, hovering over the page, clicking on Managers, and adding more people there.

Get even more tips on how your business can use Google+ by checking out the help center or the Google+ Your Business page!

Posted by the Google+ Team

The Business October 24th 2012, The "Home Game Before The BIG AWAY GAME" Edition

Before The Business hits the BIG STAGE at Cobb’s Comedy Club this Saturday night the 27th at 8pm, we wanted to enjoy a night at our Dark Room home with a perfectly delightful guest. In fact, if you’ve had the pleasure of meeting her personally or have just googled the meaning of her name, you know she is a calm and powerful goddess.

Shanti Charan is a winner. She won 1st place in the 2011 Rooster T Feather’s Comedy Competition and participated in the 2011 San Francisco International Comedy Competition

where she advanced to the semi-finals. Charan was recently awarded SF Weekly’s 2012 Best Stand-Up on the Way Up. SF Weekly says Charan’s writing “is clever and confident beyond her years.”

She will join your Business regulars Alex Koll, Sean Keane, Bucky Sinister and Caitlin Gill for an adventure 65 million years in the making*.

BYOBurrito and BYO$5. If you want to bring a friend, that’s FREE! Just grab a 2-for-1 coupon here, which is also where you can learn all about our show THIS SATURDAY, 8pm AT COBB’S COMEDY CLUB!!

*actually a stolen tagline from Jurassic Park. We cannot promise Spielbergian thrills, but there will be a dilophosaurus hidden under someone’s seat. WHO WILL SIT ON A DINOSAUR, WILL IT BE YOU?!?