Jumat, 27 April 2012

Help Desk Hangouts: Getting to know Chromebooks


Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.


In our latest Help Desk Hangout On Air, we introduced you to Chromebooks — a fast, secure, netbook (did we mention fast?). During the hour-long Hangout, Google product specialists Adam Naor and Will Paulus walk us through the basics, and Chromebook user Eric Hunter shares his firsthand experience using it at his business. Miss the event? You can watch the whole thing on the Google Business YouTube channel. And, if you’re interested in learning more about Chromebooks, fill out this form to stay up to date on all the latest news and product announcements.




Check out the video description on the YouTube page for a minute-by-minute breakdown.


Some of the questions we answered during the Hangout:


I'm a big Word/Office suite user. How do I make the switch to a Chromebook? Can a Chromebook work with these files? 
They can be viewed in Google Docs, or even converted to the Docs native format. Or, if you’d like to run Office on a Chromebook, you can do so through our Citrix Receiver App (and a Citrix server), or try on of the Chrome webstore Apps like InstallFree Nexus.


What's does Google’s support for Chromebooks look like? 
If you are a business user, you have access to 24/7 email and phone support. If you’re a consumer user, you can contact a Chromebook ninja M - F between 5:30am - 7pm PST. Here’s some additional information.


What happens with a Chromebook when internet access is limited, slow, or spotty?
The moments when you’re offline are increasingly rare. But with Chromebooks, we wanted to ensure that you're constantly connected with WiFi or 3G. Chrome also supports HTML5 offline functionality that allows applications or websites that support these features to run offline. Hundreds of apps in the Chrome Web Store today work offline like Gmail, Google Docs, Google Calendar, NY Times, Kindle, NPR, Angry Birds and more.


Where can I get a Chromebook?
If you represent a Business, School, or Non-profit organization, please fill out the form here, and a member of our team will get in contact shortly. If you are a consumer, you can obtain one here.


How does a Chromebook work with Google Drive?
Google Drive is going to be a core part of the Chromebook experience. We're building it to work seamlessly with your file manager and it will be coming very soon.


Would you recommend ChromeBooks as a software development platform?
Definitely as they have a terminal shell built in.


Be sure to join us for next week’s Hangout at 11 a.m. PDT Wednesday May 2, when we discuss AdWords. We’ll be collecting your AdWords questions early next week on the Google+ Your Business page.


Posted by Toby Stein, Google+ community manager

Kamis, 26 April 2012

Google Apps keeps music companies humming

(Cross-posted from the Official Google Enterprise blog.)

Music is a huge part of our culture at Google, and I’m really excited that the music festival season is just getting started. If you were at Coachella (which we livestreamed on YouTube this year) or have plans to go to go to another festival, you're probably just as excited.

Musicians, record labels, and music companies are using technology to do some amazing things, like producing on-stage holograms or experimenting with new online distribution models. It’s common for artists to launch their careers on YouTube, broadcast a performance on Google+ Hangouts, or connect with their fans using social media. But beyond the tech-coolness we hear a lot about, the music community is also taking advantage of technology behind the scenes - or rather, in the cloud - to develop their businesses.

I’m proud to say that some of today’s musical entrepreneurs are using Google Apps for Business. Whether it’s having the freedom to run a new indie record label, the flexibility to manage up-and-coming music artists on tour, or the ability to collaborate across the globe, Google Apps helps these teams focus on what they love the most - the music. We want to share three stories about awesome music companies using Google Apps to grow and evolve:

Music Clout is a startup formed by a group of guys with a die-hard passion for music. The idea is simple: create an online community that connects independent artists with music industry contacts and opportunities. They launched their company with Google Apps to make it easier to work together internally and with their team of contractors. Since their web development team works from Turkey, the combination of chat in Gmail and Hangouts allows them to instantly discuss website programming and other technicalities, while saving the team from high phone bills.


GHouse, a Boston-based record label, works with musicians from various genres, including electronic, reggae, rock, and country. Beginning as a side project by a college music student, it’s evolved into a full-time business. Initially, the team relied on a remote server and legacy software that were always stalling or crashing on them. They switched to Google Apps so that they could easily work together anytime, anywhere online, and on any device with Internet connectivity. With Google Docs, the team can easily share music tour dates and track all of their profits from the shows.

Founded in 2007, Fly South Music Group is an artist management firm out of Orlando, FL with satellite offices in Nashville and Los Angeles. The company set up Google Apps because it wanted a common platform for company email, calendars and documents that could be shared between all their clients, families, labels, tour managers and promotion coordinators. Today, it’s become essential to their workflow from scheduling to budget management with access to information from anywhere. This accessibility provides a whole new layer of transparency that keeps everyone in sync, especially while traveling around the world.

Google Apps has given these companies the built-in collaboration they need to communicate better, work smarter, and stay focused on bringing new talent and fresh ideas to the music industry.

Posted by Barbara Yang, Google Apps Team

Selasa, 24 April 2012

The Business April 25th 2012, "THREE YEAR BIRTHDAY!" Edition




GO BUSINESS!  IT’S YOUR BIRTHDAY!  WE’RE GONNA PARTY!  LIKE IT’S THE BUSINESS’ BIRTHDAY!

Hey Party People: While you were all busy filing your taxes at the last possible second, The Business, San Francisco’s longest running alternative comedy show and foam party, turned a distinguished THREE YEARS OLD on April 15th.  We’ve survived our terrible two’s (which were not terrible at all).  We’ve made it past the Sophomore Slump (which wasn’t very slumpy at all).  And as you know, three is a very lucky number that is very important to comedy.  So far this year has been the most fun and full collection of shows we’ve ever put on.  THE MAGIC IS WORKING ALREADY!  Please come out this Wednesday night and help celebrate with us and our party pals:

Nato Green will be on hand and ready to party like it’s 2012.  Known as “The Fifth Businessman” (even though we now are six members strong, so technically he’d be “The Seventh Businessman”) Nato is back at The Biz to help prep for his upcoming FULL LENGTH COMEDY ALBUM RECORDING!  Nato speaks truth to power through the international language of love: stand-up comedy.  When not prepping for CD recordings, Nato has also been working on a documentary with and about his fellow pinko commies Laughter Against The Machine. This party just became a political party yall!

Party Dog Mike Drucker visits The Biz again to do a keg stand off our pony keg...of laughs!  A recent transplant from the Northwest, Mike has already made his nerd dominance felt throughout the Bay.  A writer for Late Night With Jimmy Fallon, McSweeny’s and Nintendo (that’s right, dorks)  Drucker also recently went head-to-head with Businessman Alex Koll during a Competitive Erotic Fan Fiction battle royale at Portland’s The Bridgetown Comedy Festival. How erotic will things get this Wednesday?  Probably not much at all!

To add to the party vibe, we will also have The DJ Real Vs. Joe Tobin Experience on-stage as our house band, some party snacks and many more surprises!

All of the regular Businessmen will be in the mix, except for Bucky, who is off pushing his poetry in Portland.  But not to worry, we’ve enlisted several holograms to take his place!  Come for the comedy, stay for the future technology!

As always, the party starts at 8pm, the party price is just $5 and party supplies are nearby at Taqueria Cancun and other hot party spots in the ‘hood.

HAPPY BIRTHDAY EVERYONE!

Senin, 23 April 2012

Reduce, Reuse, Recycle and...Re-think

(Cross-posted from the Official Google Enterprise blog.)

There are about 9,000 community curbside recycling programs and 3,000 community composting programs in the United States. I’ve been recycling since I moved to California in the 90's, and in the U.S. we’re lucky that many communities have recycling and composting services. But there’s still more to be done – we only recycle or compost 33% of the 243 million tons of trash generated each year.

I’m encouraged to hear about some of the cool ways that people and organizations are coming together to re-think how we can recycle, reduce, and reuse. In honor of Earth Day, we’d like to share the stories of three organizations that take recycling to the next level, using Google products to help.



Andrew Sell started out as a personal hunter/gatherer of “upcycled” products. There are a lot of companies that manufacture recycled products by recovering difficult-to-recycle materials from landfills and turning them into useful items, and the market continues to grow. Recognizing a need to connect the growing number of manufacturers with consumers, Andrew created an e-commerce website, HipCycle, almost a year ago in Ocean Township, New Jersey with the budget of a typical startup. 

Andrew, or Chief Hipcycler, chose to manage his new company with Google Apps due to low costs, ease of set up, and the ability to provide custom email addresses @hipcycle.comto employees, contractors and bloggers. HipCycle also uses Google Docs to track order statistics and share them with manufacturers, Google Calendar to keep the social media team aligned on topics and timing, and Google+ Hangouts to communicate directly with customers. Google Analytics provides data on site traffic and activity.



Not far away in Brooklyn, New York, Eva Radke identified another opportunity to eliminate needless waste. Having spent 15 years working in film, Eva saw two trends: a growing amount of waste and a general desire for environmental responsibility in the industry. After film shoots, large, awkward items like furniture are brought to landfills and Eva became passionate about finding a better way to use the waste.

In 2008 Eva’s passion became a full-time non-profit organization that collects waste from the film industry and sells or donates the goods to students and partner charities. For example, a women’s shelter receives bedsheets and towels from Film Biz, allowing them to free up their non-profit dollars to spend on education and therapy for its residents. Eva says she doesn’t know where she’d be without Google Apps. Since day one, she’s been using Gmail to stay up-to-date while traveling and Calendar to schedule everything from set clean-outs to school trips to donation drop-offs. Google Docs allows her team to edit documents together and they rarely need to use paper, which helps them stay even more green.



As the name would indicate, Cell Again buys and sells used mobile phones. With the rapid proliferation of mobile devices - and trend of consumers purchasing new phones every couple of years - there’s a seemingly endless quantity of second-hand cell phones. Tucker Nielson wanted to keep these phones out of landfills so he started CellAgain with just a few employees in Salt Lake City. The company has been so successful that there are now eight stores and 87 employees, which he expects to double this year.

With rapid company expansion plus growing franchise and wholesale operations, Tucker says that Google Apps has been his savior in terms of staying organized. Tucker set up Google Apps for CellAgain.com on his own and uses Gmail to stay connected to his management team from his own cell phone. He also hosts nearly everything in Google Docs, including company manuals, shift schedules, timesheets, job descriptions and more. And Google AdWords helps CellAgain make sure that consumers looking for a refurbished cell phone can find their local franchise or kiosk.

Each of these companies help keep environmental impact low and Google is working to do its part as well. We’re a carbon neutral company, and Google Apps (and all the products in our cloud) have a "net zero" impact on the environment.

Happy Earth Day.

Posted by: Chris Farinacci, Senior Director, Google Enterprise

Helping your business play big on YouTube

With a global audience of 800 million monthly visitors to YouTube, every day can feel like you’re advertising in the Super Bowl, and one video can launch a business. To celebrate a growing number of businesses that have grown with YouTube, we are introducing our first-ever class of YouTube Marketing Ambassadors and making Google AdWords for video available to all.  

Our Ambassadors represent a group of 9 entrepreneurs who have used YouTube to “play big” alongside major brand advertisers. By creating videos that demonstrate their products, share what their customers say about them, or simply showcase how their business works, they’ve been able to drive sales and connect with new customers.   

Take Rokenbok Toy Company, for example. When owner Paul Eichen noticed that specialty toy shops were shuttering their doors, he started looking for a new way to introduce customers to his construction toy sets. Paul filmed and uploaded his first video to YouTube, and now it’s become his most effective form of advertising with 50 percent of all customers introduced to his products through YouTube.

To help even more businesses play big with video, today we’re introducing a number of new products, resources, and tools:

Google AdWords for video now available to all. Similar to search advertising - where you pay for clicks and set budgets with bids - we created a new model for video advertising. With Google AdWords for video, you only pay when someone chooses to watch your ad and you can create and manage video campaigns from the same platform as your search and display ads. You can create an account and start promoting your first video in less than 5 minutes. With AdWords for video you can:


  • Find the right audience: AdWords for video provides a range of options to reach the right audience. For example, you can promote your video by keyword to appear in YouTube search results, or you can choose to show your ad against content your customers are most interested in - such as sports or music. Connect with your audience on YouTube and the Google Display Network, which includes millions of websites. AdWords for video links to your YouTube account so you can easily start a video campaign with your existing videos.

  • Measure the effectiveness of your spend: On average, we’ve found that YouTube video ads drive a 20 percent increase in traffic to your website and a 5 percent increase in searches for your business (Google Campaign Insights, 2011). With AdWords for video you can find out how viewers are engaging with your brand during and after they watch your ad. You can see how many viewers watched your entire video, visited your website, stayed on your channel to watch another video, or subscribed to your channel, after viewing your ad.

  • Only pay for engaged views: With TrueView video ads you only pay when viewers choose to watch your ad so you aren’t charged when viewers skip your ad if they aren’t interested or have already seen your video. This means your ad budget is focused on viewers interested in your video. By displaying a call-to-action overlay on your video you can talk about a sale or specific offer to your viewers, share more information about your business, or drive traffic to your website.


$50 million in free advertising. We’re giving away $50 million in free Google AdWords advertising to help more than 500,000 businesses get into video. If you are new to AdWords, you can receive a $75 credit when you sign up. To put that into context, with $75 your video campaign can reach more than 1,500 of your most valuable customers on YouTube for one month. Request your free credit here.

Advertiser Playbook and support. To share best practices and tips on how video can be a core part of your business toolkit, we created a YouTube Advertiser Playbook. The Playbook covers everything from creating interesting content to promoting your video with ads. If you need help making a video, our My Business Story is a free tool you can use to create your first video. AdWords advertisers can also call our free phone support line, 866-2-GOOGLE, to get started with AdWords for video.

YouTube Ambassador program. To learn more about the YouTube Ambassador program please visit us on the Official Google Blog.


Hear more from Rokenbok Toys, one of our YouTube Marketing Ambassadors
If you have a video you want to promote, get started with AdWords for video. And, join our YouTube for Marketers page on Google+ to stay up-to-date on our latest video marketing innovations. Posted by Baljeet Singh, Group Product Manager, YouTube

Jumat, 20 April 2012

Help Desk Hangouts: Engaging with your customers using social media

Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.

In our latest Help Desk Hangout On Air, we discussed how your business can benefit from engaging with customers via social media. A few of Google’s community management superstars — Jacky Hayward, Sarah Price and Brian Rose —  shared best practices for building great content, collecting feedback and communicating with frustrated customers. Miss it? No to worry: You can watch the full hour-long Hangout on the Google Business YouTube channel:

Check out the video description on the YouTube page for a minute-by-minute breakdown.

Some of the questions we answered during the Hangout:

Why spend time using social media?

First, think about your goals. Sarah, who works on the Gmail team, says she doesn’t see social media as “an end in and of itself,” but rather as a tool to help her reach her goal of connecting with users: “I want to help users learn more about Gmail, [so] I use social media as a tool to share information. I have a goal that I want to have relationships with the users, that they have a relationship with the company and each other, so I use social media as a tool to facilitate those relationships.”

How do you attract new followers to your social media content?

There’s no trick or gimmick. Post interesting, useful content. Be real, honest, genuine, open — and the followers will come!

What kinds of content work?

Don’t underestimate fun. Eye-catching rich media (photos, videos) are always engaging. Be mindful of time zones and when you’re sharing (do you usually get more engagement in the morning, at night?). Also, people love having a connection with you and your brand, which you can do with something as simple as highlighting or resharing content by a customer.

Why is identifying influencers important?

Whatever your area of expertise, research who's producing great content and starting conversations among that field’s community. Find out what your customers are interested in and get involved in those conversations. Figure out who the people are that drive those conversations and build relationships with them. Connect your customers to other customers when you can — engaging them with each other will help them learn more and engage more with your product and brand.

Any time management tips?

The stream of social media content being produced every minute is infinite, so again, be sure to focus on your goals. Ask yourself what is most important for you to do first and start there, rather than trying to do everything at once.

Be sure to join us for next week’s Hangout at 11 a.m. PDT Wednesday April 25, when we discuss how to get started with Chromebooks. We’ll be collecting your Chromebook questions early next week on the Google+ Your Business page.

Posted by Vanessa Schneider, Google Places community manager

Selasa, 17 April 2012

The Business April 18th 2012, "The Maximilian Affair" Edition


This week, The Business regulars are stuffing your enchiladas with baguettes as we welcome a bill of guests that would have Napoleon III plieing in his grave hard enough to knock off the sugar skulls.

Clara Bijl is visiting us from The City of Angels, but was born in The City of Light. PARIS, FRANCE. She was raised in the Alps, attended schools in Germany, Switzerland, and South Carolina; then one day, she moved to The City that Never Sleeps to begin a career in stand-up comedy. Performing all around the Big Apple and the rest of the country, she became a prolific writer of cutting, witty, internationally flavored comedy.

She will truffle your butter.

Frankie Quinones is a rising star to search for and catch. He is a founding member of For The People Comedy, is a collective of artists who share a common goal of producing colorful events fueled by positivity and laughter. Always maintaining a diverse lineup to represent San Francisco culture through high energy shows filled with humor and music. Frankie has also toured with some of the industry’s top headliners including the legendary Paul Rodriguez, and has performed for our troops overseas in Japan, Europe, and the Middle East.

He is also quite dapper. Muy rico suave.

This show is gonna feel like French kissing a churro. It’s gonna be like peeping on the Dos Equis guy with a French maid. It’s gonna make you wanna escarGO(silentT) see more live comedy!!! EIYIYI!!!! (I’m sorry)

Grab $5, your burrito and your beret and come join our fantastic guests and all the regulars! (except Alex, who we wish well in the wilds of the Northwest. If you are reading this in Tacoma, Washington- go see his shows this weekend at the Comedy Underground!)

Jumat, 13 April 2012

Protect your business by understanding common phishing techniques

Last week we introduced you to the concept of Social Engineering - manipulating people’s trust to gain confidential information. Phishing is a type of social engineering that can also be targeted towards businesses. We recommend you educate yourself and your employees to safeguard against this threat.

Recognize the signs
Phishing is a technique used to obtain personal information. The most common way a phisher obtains this information is through a spam email which appears to come from a legitimate source (e.g. a bank, a credit card company) requesting certain action to be taken. The email will usually have a link which will lead to a fraudulent web page and may have a form requesting you to enter personal information.

What many small businesses don’t realise is that phishing can happen over the phone, too (called ‘vishing’). In this type of scam the ‘phisher’ will try and get the information they want over the phone by making some kind of false claim (e.g. your IT department has requested you update your security software). Once the caller has gained the consumer's trust, they may ask the person on the phone to log onto a website to download a file to help solve the problem. The file may be infected with a virus which would give the Phisher access to your personal information.

Once scammers have 'phished' out your information (or potentially even customer information), they could use it in a number of ways. Credit cards could be used for unauthorized purchases, or information might be gathered for an identity theft scam.

Keep your Google account secure
As a Google product user, remember Google does not send emails asking you to update your personal information. We also never call customers asking for their passwords or requesting they download any programs. If you think you've received a phishing email that's trying to trick you into thinking it is from Google, don't reply to the email itself. Instead, report the phishing email to us.

To add an extra layer of security to your Google account, you can enable 2-step verification (and see video below). You will enter a code from your phone, as well as your username and password - when you sign in. If someone steals login information through phishing or social engineering, the potential hijacker still won’t have access to your phone.



For even more tips on keeping your business safe online, check out our Good to Know website.

Posted by Katrina Blake, Risk Analyst

Jumat, 06 April 2012

Help Desk Hangouts: Get found on Google with Places for business

Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.

In our latest Help Desk Hangout On Air, we introduced you to Google Places for business, a tool to help you manage your local business information on Google. Joel Headley, one of our in-house Places gurus, showed us how to get started, shared some best practices and answered your questions. If you missed it, you’re in luck: You can watch the full hour-long Hangout on the Google Business YouTube channel:


Some of the questions we answered during the Hangout:

When a business simply relocates, what is the best way to set up the new address in Places?

You should report the listing with the old address as closed via the Report a problem link on the listing itself (under the “more” dropdown). Our team receives that report and puts a “This place is permanently closed” label on the listing, so that customers who know your business to be located at that old address will know not to go there. And then, create and verify a brand new listing for the business’s new location.

What are the gray labels on the map itself, and how do I get one for my business?

The little icons (fork and knife, etc.) on the map are called Place labels, and because those are generated algorithmically, there’s no way for you to manually add one for your business.

How do I get my Places listing to appear for certain keyword searches?

We don’t offer advice on how to do this, but here’s a great video about how we approach local search ranking.

What should I put in the description field of my page?

Think of the description as your elevator pitch. Keep it short and sweet, and valuable to customers looking to learn more about your business. Don’t stuff it with a bunch of keywords — it won’t help you and it definitely won’t help potential customers.

When are Google Places accounts going to be connected to Google+ pages?

A popular question! We’ve heard your feedback, and we’re continuing to evaluate how these tools might work together in the future.

I went through the owner verification process, but for some reason user-generated content still appears on my page. Why?

Think of a business listing as a search result, featuring information pulled together from sources around the web (third party data providers, end-users, and, of course, business owners). When you owner verify your listing, this just means you now have access to other features complementary to the listing — like analytics or offers — and editing abilities via the Places dashboard. We allow the most recently verified edit to display on a listing — whether it’s from a user via the “Report a problem” feature or a third-party provider — in an effort to maintain an accurate and up to date map.

What are “at a glance” terms, and why are they appearing on my owner-verified page?
These descriptive terms are meant to give users a quick snapshot of what a particular business is known for. We generate these terms algorithmically, from various sources around the Web. There’s no way to add or edit these terms in your Places dashboard. See our article on reporting inappropriate terms.

I don’t have a storefront and serve customers at their location. Can I list my business on Google Maps?

Absolutely. These types of businesses are what we call service area businesses, and we have a whole Help guide on how to create a service area listing. Note that if you don't conduct face-to-face business at your location, you must hide your address per the Google Places quality guidelines. In your Places dashboard, while editing a listing, look for the “Do not show my business address” checkbox under the section “Service Areas and Location Settings.”

I’m having an issue with my listing, how do I contact support?

We have a support team that works with users to correct bad listing data and verification issues. Visit the “Contact Us” section on the Help Center homepage and you’ll see two options: Listing issues and Verification issues. Click the link that applies, answer the questions, fill out the short form, and hit Submit. Give a member of the support team a few days to investigate your issue and get back to you via e-mail.

To learn more about how to get started with Google Places for business, visit our Help Center or check out the Google and Your Business forum. And join us for next week’s Hangout at 11 a.m. PDT Wednesday April 11, when we discuss how to get started blogging using on Blogger. We’ll be collecting your Blogger questions early next week on the Google+ Your Business page.

Posted by Vanessa Schneider, Google Places community manager

Rabu, 04 April 2012

The Business April 4th 2012, "Where Eagles Dare to Fly through the American Dream" Edition


This week our guests help us soar like we’ve never soared before. Business regulars Sean Kean, Alex Koll, Chris Garcia, Caitlin Gill and Chris Thayer (Bucky Sinister can’t be with us, though he’s still a proud eagle dreamer) welcome two of the finest comedians to come out of America since the birth of our Nation (by caesarean).

Matt Leib’s parents named him after the famous beef of Mattlieb, Japan, which they saw on a restaurant menu. He and former-teammate Shaquille O'Neal (actually, just him) led the Lakers to three consecutive NBA championships from 2000 to 2002. In 2003, he made headlines when he was accused of sexual assault at a ski resort in Eagle, Colorado by hotel employee Katelyn Faber. He admitted an adulterous sexual encounter with the accuser, but denies the sexual assault allegation. In September 2004, prosecutors dropped the case after Faber informed them that she was unwilling to testify.

(I asked Matt if Shaq is as friendly in real life as he seems in the movies. He just dunked on me, so I’m still not sure.)

You can also catch his weekly show on FCCFree Radio, Where Eagles Dare.

Kurt Weitzmann began performing stand up in 1987 at the infamous Holy City Zoo in San Francisco, a dark and wondrous place. His act has been seen on Comedy central and (ashamedly) MTV but more recently at The Vancouver Comedy Festival and at San Francisco Sketchfest. In between Stand Up performances Kurt founded numerous Bay Area sketch groups, including Nervous laughter, Comedy Noir and The Twist Off Cabaret. Kurt was honored as a semifinalist in the Reverie Next Generation Playwrights Competition last year for his dramatic feature length play, The Abnormal Psychology of God.

(He has also been honored with the award for Best Sushi Rolled by a German.)

His highly acclaimed comedy sketch album Talented is now available on American Dream Records.

THIS SHOW COSTS ONLY $5 AMERICAN. Bring your dead presidents and a burrito to The Dark Room, patriots!



The Best Time to Inspect Your Home!

Home inspections conducted prior to a home being placed on the market is one of the wisest moves a seller can make. The initial response from sellers when approached with the idea of an inspection done as the home is about to be put up for sale is most always the same - "What?!" Let's review a few of the most common concerns about Pre-Listing Home Inspections. 1. "The buyer will not accept an inspection done for the seller." That is correct! The inspection done for the seller is not intended to replace the inspection done for the buyer. The purpose of the pre-listing inspection is to put the seller in control! Given that no good surprise can come to the seller during the home inspection, regardless of when it is done or whom it is done for, it makes perfect sense to get every strand of information as soon as it can be gotten. Bad news doesn't get better with time. If there is some bad news, or more correctly, some items that needs attention or might have an impact on the home's value, who better to receive that information than the seller? And when is a better time to receive that information than before the home is placed on the market? The simple fact is this - a home inspection at the time of listing will put the seller in the best possible position. With the complete and clear view of the home's strengths and weaknesses, the home can be marketed to the best benefit of the seller. 2. "I don't want to pay for the inspection." This is certainly understandable. The seller generally perceives that the inspection is intended for the buyer, hence, should be a buyer's responsibility. But to have the benefit of the information it must be paid for. Never have we had a complaint from a seller about the value of the inspection! In every case at the conclusion of a pre-listing inspection, the seller felt they had made a good choice in spending the money to get the inspection done. In most cases, the seller's feel good getting the peace of mind of knowing that no major event or expense will be uncovered by the buyer's inspector. And on the rare occasion when it is discovered by the pre-listing inspector that the roof is completely shot or there is some other big expense or danger, the sellers, while not happy to have the problem, are glad to have discovered it on their own terms. The small expense of the inspection is always less then the cost and aggravation of a hurried hunt to get something repaired or replaced after the home is under contract. Save the pain, spend the money. Get every home inspected prior to putting it on the market! 3. "The home is selling 'as is'." This may be the best reason of all to inspect at listing! If the home is being sold "as is", reduce your risk and liability as the seller by getting a pre-listing inspection. In order for the home to sell quickly and at the highest price, disclose every condition of the home. The inspection gives both the buyer and the seller the comfort of knowing that the home "is as it is". With a pre-listing inspection, there is a high likelihood that the home is as represented. Even in an "as is" contract, the buyer may still have their own inspection performed. If these two inspections are similar in content, it is rare the buyer will walk or counter offer. That, in fact, is the goal of the "as is" sale. Another concern of sellers is that they will have to repair every item that is discovered to be discrepant on the inspection report. This is simply not true. It would be true that every discrepant item needs to be disclosed, and those disclosures may impact value and hence asking price, but nothing need necessarily be corrected. Amazing as it may seem, homes inspected prior to going on the market have two very significant attributes: 1. They sell faster than homes not inspected until the buyer has made an offer. 2. They sell closer to the asking price than homes not inspected until the buyer has made an offer. Why the heck does that happen? When the buyer makes an offer, there is an assumption made by the buyer, reasonable or not, that there is nothing wrong with the home! If there was something wrong with the home that the seller knew about, but did not disclose, shame on them, it is about to cost them money. Most often, though, the items that come up on the inspection by the buyer were unknown to the seller. Sur-prise, sur-prise, sur-prise! And we've already established that surprise is not good in real estate. So how is it that the inspection for the seller makes the buyer pay more for the home and do it in less time? Let us create an example of a 20-year-old home that has a fair market value of $100,000, just to make the math easy. That value assumes that nothing is wrong with the home. When the buyer has the home inspected it is with the assumption that anything discovered to be wrong will be corrected by the seller or a price concession will be made. Now, let's consider that the buyers inspection revealed the need for a new roof, several plumbing leaks, and the need for replacement of three exterior doors. When these discoveries are made by the buyer's inspection, the clock is running and running fast. These items need to be corrected before the sale can be completed. This time crunch puts the seller at a disadvantage when dealing with the contractors. When time is critical, you have fewer choices and the costs go up. Additionally, the buyer often wants to have input on who does what work. This situation is always tense and expensive. It can be avoided! Let us now assume that the inspection result occurs, but it is for the seller as the home goes onto the market. The seller is now in control. Armed with a clear picture of what is wrong, the seller can choose to shop calmly for the best value in repair contractors, offer a credit at closing or adjust the sales price to reflect the diminished value. They can even make the necessary repairs, then increase the price of the home to reflect the increased value! No matter the choices made, the seller, on the seller's time frame, makes them. This actually makes for a neater, simpler buying decision for the buyer. The buyer knows better what condition the home is in and knows what issues to base the initial offer on. The buyer will still in most cases get the home inspected, but this is a breeze. It is rare that any additional items of significance arise.

Selasa, 03 April 2012

Protect your business by understanding common social engineering techniques

Social engineering is the manipulation of the natural human tendency to trust. A social engineer’s main goal is gaining unauthorized access to systems or information in order to commit fraud. In most cases the social engineer never comes face to face with the victim. Social Engineering is steadily increasing as cyber criminals exploit people in tough economic times. Anyone can be a target for social engineers, including small businesses.



Educate yourself and your employees
As a small business, you may always update your anti-virus software, but what other actions do you take to keep your business secure? For example, have you educated your employees recently on what information is safe to divulge and to whom they can divulge it? Understanding social engineering techniques can help you develop a plan for how to protect your business from them.

Before you give any information away, think about the following:
  1. Why are you you being asked for this information? Is it usual to be asked for this sort of information in this format?
  2. Is the request coming from a known source?
  3. What consequences might come from misuse of the information you've been asked to provide or the action you have to take?
  4. Is there pressure to take action now?
Using this list can help you think carefully before providing a response and make you more confident in your decision before divulging sensitive information.

Recognize the signs
The list below describes some of the more common social engineering techniques:
  1. Impersonation: They may pose as a repairman, helpdesk tech or trusted third party.
  2. Name Dropping: They may use names of people from your company/family to make you believe they know you and gain your trust.
  3. Aggression: They also may try to intimidate you by threatening to escalate to a manager / executive if you do not provide the information/access they have requested.
  4. Conformity: They may tell you that everyone else has provided the information so it’s fine for you to provide the same.
  5. Friendliness: Over time, they may contact you with an aim of building up a rapport with you. Eventually the social engineer will ask for sensitive information when he/she feels the trust has been built up.
Stay tuned for future posts on keeping your business secure, and check out online safety tips anytime on our Good to Know website.

Posted by Katrina Blake, Risk Analyst

A fast, accurate, and affordable way to do online market research

From international brands to local food trucks, every business wants to make important decisions with their customers’ feedback in mind. Which version of your new logo will people like better? How much interest do dog owners have in organic dog food? Is your brand awareness growing over time?

We now have a new option for companies looking to answer these types of questions and more: Google Consumer Surveys. Whether you’re a Fortune 500 company or a local bike shop, Consumer Surveys makes market research fast, accurate, and affordable.



You can create an online survey in minutes, have responses within hours and fully analyzed results in days. We do all the heavy lifting for you, finding interesting nuggets of information (or “insights”) and providing you with tools for digging deeper.

Here’s how it works: people browsing the web come across your questions when they try to access high quality content like news articles or videos. Answering the question gives them near instant access to the page they want. All responses are anonymous; they aren’t tied to users’ identity or later used to target ads. This provides an alternative to the traditional paywall model: site visitors don’t have to pull out a wallet or sign in, publishers get paid as their site visitors respond, and you gain insight into what people think -- for just $0.10 per response for the general US population or $0.50 per response for custom audiences.

We’ve already been working with a number of companies researching everything from online shopping behavior (Lucky Brand Jeans) to gluten-free baking mixes (King Arthur Flour), and using Consumer Surveys to track brand awareness (Timbuk2) and inform product development (479 Popcorn). Check out google.com/insights/consumersurveys to learn more.

Posted by Brett Slatkin, Software Engineer

Senin, 02 April 2012

Get closer to your customers with Google+

(Cross-posted from the Inside AdWords blog.)

When we launched Google+ Pages last November, we aimed to provide you with a way to post updates and news about your business, have engaging conversations with customers, and send tailored messages to specific groups of people.

We’re now excited to share that Google Ads will be joining Google+ Pages to provide you, our advertising partners, with the latest Google advertising product news, training, tips and Hangouts that can help make the web work for you. We hope it will become a useful resource for growing your business, reaching customers in the moments that matter, and making smarter decisions.


Here’s a quick peek at what you can expect from the Google Ads page on Google+:
  • Stay ahead of the curve with the latest launches and updates for Google's advertising solutions, including search, display, mobile, social, YouTube and Google Analytics
  • Receive how-to information, best practices, and recommendations
  • Learn about upcoming trainings and events
  • Attend Hangouts with product experts
Add Google Ads to your circles here. We look forward to connecting with you on Google+.

Posted by Christina Park and Katie Miller, Ads Product Marketing